Times Square Does Something Incredible We Never Knew

In this captivating video, every day at 11:57 PM, the bright, bustling screens of Times Square pause their relentless barrage of advertisements to showcase art instead. For three minutes, the world-famous hub of consumerism transforms into an open-air gallery, featuring striking visuals, dynamic installations, and thought-provoking creations from artists across the globe. The brief but powerful moment allows both locals and tourists to experience a quieter, more reflective side of Times Square, offering a rare chance for art to momentarily take center stage amid the neon chaos.

WATCH:

Every day 3 minutes before midnight, Times Square takes a break from the ads and displays art pic.twitter.com/NGhVE1O8YJ

— Historic Vids (@historyinmemes) December 5, 2024