Advertising expenditures will total $669 billion this year, $40 billion more than was spent before the pandemic. In 2020, TV advertising spending in North America amounted to an estimated 65.3 billion U.S. dollars. Television advertising spending in North America from 2000 to 2023 (in million U.S. dollars)
Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.
Want to find your brand voice? You're going to want your customers to engage with your brand and grow to love it. Gain exciting insights into how customers perceive your brand’s voice. Plus boost your profits by learning to create miraculous, meaningful connections through your marketing! Your next step
By definition emotional intelligence is the capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically. Some people have great emotional intelligence, others not so much! Want to know your level of emotional intelligence? Take the quiz below to find out!
Whether you've always had an entrepreneurial spirit or believe that self-employment offers the best job security, there's never been a better time to start a business. Successful business owners share more than a great idea or an inspired team. They possess traits that make it possible for them to flourish.