Sign in Subscribe

When A Major US Company Left $3 Million On The Street

American Hub

• 1 min read
When A Major US Company Left $3 Million On The Street

In 2006, 3M pulled off a bold marketing stunt by placing $3 million in cash behind a sheet of its new armored glass—mounted on the side of a bus stop in Vancouver. The company challenged the public to try and break through, confident in the strength of their security glass. Despite countless kicks, sledgehammer swings, and even some creative attempts, not a single person managed to break it. The stunt became a viral sensation, proving the toughness of 3M’s product in the most daring way possible.

WATCH:

Sign up for more like this.

Enter your email
Subscribe