The Man Who Got Paid To Sleep 9 Hours A Day

In one of the most unusual marketing stunts you’ll see this year, a man is literally getting paid to sleep for nine hours a day—right in the back of a car cruising through busy city streets. This eye-catching campaign by Indonesian mattress company Domi Bed turns everyday traffic into a moving bedroom, showing off just how comfortable their mattresses really are. As the car glides through the chaos of urban life, the sleeper remains completely undisturbed, sending a clear message: if you can sleep here, you can sleep anywhere.

WATCH:

This man is being paid to sleep for 9 hours a day inside a car driving through city streets as part of an advertising campaign for Domi Bed, an Indonesian mattress company.pic.twitter.com/Op9bzWxkpF

— Massimo (@Rainmaker1973) March 17, 2026