Microsoft CEO Reacts To The First iPhone

In this iconic throwback clip, former Steve Ballmer reacts to the 2007 launch of Apple iPhone with a mix of disbelief and humor that didn’t age quite as expected. Laughing off the idea of a touchscreen phone without a physical keyboard, Ballmer confidently questions its appeal and price, offering a fascinating glimpse into how even top industry leaders can misread a game-changing moment. Looking back, his reaction has become one of the most memorable examples of just how revolutionary Apple’s device really was.

WATCH:

Former Microsoft CEO Steve Ballmer reacts to the launch of Apple's iPhone in 2007. pic.twitter.com/vJaBpiWgRp

— History Defined (@historydefined) April 9, 2026