Jerry Seinfeld Reveals How He Invented The American Express Black Card

💳 Jerry Seinfeld reveals the wild story behind the American Express Black Card! According to Seinfeld, a crew member once asked him if he had the rumored “secret Black Card,” supposedly reserved for people like the Sultan of Brunei. Seinfeld didn’t—but decided he wanted one, so he called then-American Express president Harvey Golub and suggested they actually create it. Seinfeld says the idea became reality and he received the very first card—only to eventually lose or throw it away. 😂

WATCH:

Jerry Seinfeld says the American Express Black Card only exists because a crew member asked if he had one

“I was on the set, we’re shooting a commercial, and one of the guys on the crew slides up next to me and whispers, do you have the Black Card? I go, what’s that? He goes,… pic.twitter.com/xled0d4SAT

— Third (@thirdmetax) August 28, 2026